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Tom Peters firmly believes business can be cool and work can be fun. He believes it´s possible to build organizations where people can be themselves, pursue their dreams and work with a passion. The magic word in all of this is entrepreneurship.

Reading Tom Peters´ books is like being flooded with examples, anecdotes and random ideas that all revolve around this single notion.

In Peters´ vision, a business can only flourish if its employees act as if they are all independent entrepreneurs. They are partly responsible for this themselves, but the organization must provide the right context.

For instance, by working with small units with a high degree of autonomy: independent little groups that can serve their own customers from beginning to end.

Obviously, this causes inefficiencies, such as overlap and internal competition. But it also dramatically raises service quality and employee involvement.

Contents
1 Welcome
2 Who is Tom Peters
3 Tom Peters' Vision
4 Excellent Businesses - The Survey and the 7-S Model
5 Excellent Businesses - 8 Basic Principles
6 Customer Intimacy - Being One with the Customer
7 Organizing and Managing - Putting People First
8 Innovation and Growth According to Peters
9 Personal Effectiveness According to Peters
10 Praise and Criticism
11 The Practical Value of Peters' Ideas